CONSUMER INSIGHTS

We believe that the consumer’s opinion should be at the heart of all commercial initiatives and decision-making processes to build a sustainable business. Guided by this vision, we have created “De Smaakclub”, a consumer insights platform that allows us to maintain direct contact with Belgian consumers to question them about taste preferences, product packaging, shopping behavior and so on. These consumer insights enforce for example the appeal of new product innovations or the enhancement of your category expertise. To ultimately drive category growth, enhance customer satisfaction and launch effectiveness in the market.

Let’s get in touch to see how we can further build your business with consumer insights!