P&B is one of the major distributors on the Benelux retail market present in ambiant, chilled & non-food. Thanks to its long expertise and know-how of the retail market in Belgium, Luxemburg and the Netherlands, P&B is the ideal partner to grow your brand or product in any retail category.



P&B is a reliable and efficient supplier for the Benelux retail market, as we take care of the specific needs of every customer.


Our team of sales specialists has a strong knowledge of every retailer and uses the full potential by creating a long-lasting relationship.


Our field team acts as our “hands and eyes” in the market. They will do the utmost to bring the brand to live in every single shop they visit.


Our team of category specialists has a strong expertise in the consumer trends of every category, and knows how to connect with the consumer in the most efficient way (ATL, BTL, …), constantly looking for opportunities and with long term brand growth in mind.


We are where our consumer is. Online FMCG sales grows fast, just like our expertise in online sales. We are present in retailer webshops, specialized online stores and building our own online platform. Get in touch for more info.


expert within benelux


Our “home market” is not just a country like any other. We have 3 national languages, 6 governments and a capital city with a lot of expats. P&B knows as no other how to approach every consumer in every part of Belgium in the right way.


The Netherlands is well-known for tulips, wind mills and tall people, but did you know that an average Dutch person eats more than 14kg cheese per year? They just love cheese, and P&B knows very well how to tap into this consumer insight.


As a crossroad of Belgium, France and Germany, this small country has many influences and needs a very specific approach. Did you know that almost half of the population has foreign roots, and that the biggest group of immigrants originates.

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