WORLD HEART DAY with Benecol

Did you know that two out of three Belgians have a cholesterol level that is too high? Yet most people don’t know their cholesterol levels. There are no visible symptoms of high cholesterol, so most people are unaware that they have too high a level.

However, an increase in cholesterol is still an important risk factor in the development of heart disease. That’s why Benecol will launch a national campaign for World Hearth Day (29/09) in De Zondag and 7 Dimanche.

Several scientific studies have shown that consuming 1.5-2 grams of plant stanols (inside all Benecol products) per day will reduce your “bad” cholesterol by 7-10% within 2-3 weeks.*

With this national campaign we will reach 2 million readers (20% of all Belgians) and more than 750.000 prints will be printed with coupon.

*based on a daily intake of 1.5-2.4g of plant stanols as part of a balanced diet and healthy lifestyle.