Benecol® is the only food brand with the unique ingredient plant stanol ester: more than 80 scientific studies have proven this ingredient can lower your bad (LDL) cholesterol by up to 10% in only a couple weeks time. (*) Benecol®, the pioneer in cholesterol foods, launched in Finland in 1995 following a public health initiative to lower the cholesterol levels of the Finnish population. This was an immediate success. In 1999, Benecol® was the first in this category to launch on the Belgian market. (*) Currently Benecol® offers a large assortment of cholesterol lowering products: spreads, yoghurt drinks & Yoghurts. * It is proven that a daily intake of 1,5 – 2,4 g plant stanols lowers the cholesterol. A high cholesterol is a major risk factor for heart diseases. Although it is important to mention that heart disease has multiple risk factors, you may need to change more than one to lower overall risk."